Tag: Social Media

Social commerce, the name given to driving sales through activity on social networks is estimated to grow to $30 billion globally by 2015, up from $15 billion in 2013.

Social media and review websites mean consumer perception is more important than ever – a few negative tweets or Facebook posts can be enough to dent your brand image.

In a world where brand behemoths are king, it’s not surprising that small business owners can feel a little forgotten.

The majority of small business owners under 40 believe embracing social media and technology can give them an advantage over big business.

Given there are dozens of popular review websites for every type of business, you could be forgiven for thinking that consumers wield more power than ever when it comes to online feedback.

Having a post go viral is like liquid gold for a business. To reach the same number of people, a business would have to spend millions of dollars in advertising.

With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.

You planned every detail, solved the last minute glitches and are now basking in the glory of a successful business event – but the work isn’t done yet!

More social media companies are recognising the need to make their services accessible for people with disabilities.

Online shops never close, and people can purchase anything they want no matter what time of day. Shouldn’t your business be getting a piece of that pie as well?