As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
Social media for businesses is about more than winning a popularity contest. Increasing your Facebook ‘likes’ and email subscription list can increase customer awareness and engagement with your business, and more importantly, have a direct effect on your sales.
Facebook is the world’s leading social media network. More and more individuals are connecting every day and businesses are also getting on board. As a SME you may have decided to create a Facebook page for your business but are you effectively using it?
Social media can really boost your profile, raise awareness of your services and aid the overall growth of your business. Here are five infallible tips that will put you on the path to social success.
The beta release of Facebook’s new search function is important to marketers because of its potential impact on advertising and purchase decisions.
SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.
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