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#Simon Carson

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How to make the most out of negative reviews

Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.

Simon Carson · 2 min
Growing

Online directories becoming customer engagement tools

Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.

Guest Author · 2 min
Locked

Beat the impending recession with cost-effective marketing

In a guest post for Dynamic Business, TrueLocal’s Simon Carson looks at using cost-effective forms of marketing, such as social media, to survive the coming downturn.

Guest Author · 2 min