Tag: Sensis

It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?

Almost 40 per cent of Australian small businesses don’t have a website in today’s digital era.

According to new research released today by Sensis, when it comes to digital marketing, many SMEs are at risk of falling behind their larger competitors.

Yellow Pages ads were once the mainstay of advertising for local tradesmen, however tradesmen are moving their advertising spend online, with new research showing consumers increasingly switching to the internet to locate local tradesmen, rather than the Yellow Pages.

Two companies face court action after they allegedly misled Australian businesses into thinking they were dealing with Sensis Pty Ltd’s Yellow Pages.

Women business operators are more positive about their prospects heading into 2011 and more likely to be aiming for significant business growth than their male counterparts, according to the latest Sensis Business Index released yesterday.