Tag: SEM

Australian small and medium businesses are flying blind when it comes to advertising online, according to a survey of 1,800 Australian business owners.

Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.

Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]