Players in the group buying industry have voiced their optimism that a new code of conduct released to improve daily deals experience for all parties involved.
Australia now has an official group buying code of conduct, designed to boost consumer confidence in the platform and ensure they make informed choices about purchases, and to promote compliance and best practices within the industry.
The operators of CatchOfTheDay, Scoopon and Groceryrun.com.au say they’re on track to double revenue this financial year, with strong sales growth recorded across all three businesses.
An independent study has found 95 percent of businesses that have sold their products of services through group buying sites were happy with the experience, and many would do it again.
Gabby Leibovich, Co-Founder of CatchOfTheDay and Scoopon, has unveiled a discounted grocery site that looks set to take on the big supermarket chains.