Tags Sales and Marketing

Tag: Sales and Marketing

How to reach new customers and convert more leads

New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new...

Reinventing your business

Recession doesn’t have to be a bad thing; it can actually encourage business owners to think and work smarter. In the first of a...

Flexicar – Google AdWords Success Story

Green car share company Flexicar has relied heavily on Google AdWords as its most effective form of advertising since its was founded in 2005,...

Targeting customers with precision marketing

While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and...

Online marketing, affordably increasing sales

Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the...

Promoting your business

Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is...

James Dutton’s web of luxury at DuttonDirect.com

The success of DuttonDirect.com is proof that online business safety exists, even when transactions involve millions of dollars. Entrepreneur James Dutton shares his secrets...

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...