How to make your content work harder
Charles Pludthura blogs about the key role content plays in any successful digital campaign.
“Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”
The stressed out commuter’s dream
Charles Pludthura blogs about the many benefits of working remotely.
“More and more workers are managing to carve out successful careers, operating remotely from wherever they feel like settling down and getting connected. Whether it’s a beach in south-east Asia or a back bedroom in Coffs Harbour, the world really is our oyster!”
Be prepared to be measured
Charles Pludthura blogs about the difference CRM tools can make to a business’ current situation.
“Think about CRM tools and how they can improve upon the current situation. What is that worth to a buyer – in terms that really matter – Increasing Revenue, Avoiding Costs or Improving Service?”
E-Commerce: Integrate or perish
Charles Pludthura blogs about the importance of getting your eCommerce system right.
“Australian customers in 2011 expect to be provided with consistent information no matter how they may deal with a business. Pricing, order status, inventory availability, account status, product information, payment options and shipping options are expected to be the same across all channels.”
CRM: A business imperative during uncertain economic times
Charles Pludthura blogs about CRM’s ability to help businesses to drive through the operational improvements needed to survive the downturn.
“Businesses also need to examine how they can safeguard revenues and profitability, and particularly within their own customer base. Otherwise, they are just delaying the inevitable…”
Technology + Social = a competitive strategy for 2012
Charles Pludthura blogs about a couple of growth strategies businesses should consider in the next 12 months.
“First, it’s time to streamline. If you haven’t already done so, look to your processes and see whether there are any opportunities to reduce time, error and effort through automation.”
Getting practical about software selection
Charles Pludthura blogs about making a decision about the software your business runs on.
“If you believe that your software is getting on in years, ask yourself: does it include modern, integrated productivity tools such as client relationship management, document management and workflow?”
You have reached the end!