Ian Murray, executive director of the Australian Institute of Export, sees serious deficiencies in export research, and calls for further investment into research and a trade facilitation program, so Australian exporters have all the facts. Apart from the issues I raised last month, discussing the review on trade policy and programs, there are two things […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Rob McGavin and Paul Riordan on Boundary Bend Limited Exporting since: 2004 Key markets: Europe, US. […]
Carolyn Creswell is storming supermarket cereal aisles around the world with Carman’s Fine Foods and a never-give-up attitude. We discover the ingredients for this export success include quality Aussie produce, mixed with a lot of passion. Carolyn Creswell first learnt how to make muesli at a small bakery in Hawksburn, Victoria. Creswell was 18 when the owners […]
Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]
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