Tag: Public Relations

By now you’re aware you need to get your business online, but do you know how to drive people to your website? One easy method is writing and uploading a press release.

Catriona Pollard blogs about standing out from the crowd on Twitter.

“Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”

Independent public relations professionals Shuna Boyd of BoydPR and Christine Kardashian of Dash PR celebrate their business anniversaries today.

Adding PR tactics to the direct relationship building of social media can result in extraordinary results for SMEs.

While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.

Sydney-based PR agency Dennis Rutzou Public Relations (DRPR) is launching a new training and mentoring program for small businesses, PR Mentor, to kick off on Friday, 17 September.

What if you have no relationships with the media and you don’t have a PR agency representing you? A little secret tactic that if you do well could be the start of something wonderful, is the art of the creative press kit.

For as long as I have been in PR the debate has raged on should potential clients pay for pitches?

I wrote an article for Dynamic Business nearly a year ago that I want to revisit.

I suspect I’m about to sacrifice a few sacred cows here – consider yourselves forewarned.