#Price
Four ways to fix a pricing mistake
In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make. Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made on? Fix 1 – Know your target customer or customers A really useful strategy in […]
Oops… my business made a pricing mistake
In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this […]
How to work out what price to charge
The price that is set for products and services is one of the most crucial decisions business owners and managers must make in a business. Entrepreneurs, new businesses and small business often give too little thought to this highly complex matter and the consequences can be dire. Pricing requires thought and an understanding of the […]
The new pricing paradigm: the CEO of Oneflare on why going in low is not the smart move
There’s a misconception among business owners that customers consider price to be the key factor when selecting a business online. Yet, our research is conclusive – fewer than 1 in 5 customers will choose the lowest priced quote when selecting a business. Today, more businesses than ever attract new customers through digital means – a […]
Aus Post seeks to hike price of stamps to 70 cents
Australia Post has announced it will be lodging a formal request with the ACCC to increase the price of stamps.
Price of coffee record low, but that’s only half the story
In considering small business ownership, to many, the face of the sector could be your smiling local café owner.
6 things every customer wants
Contrary to popular belief, customers are less interested in price than in these six things.
Why you can raise prices now
Pricing your product at a premium can mean higher profits for you and better value for your customers.