Business was hit hard during the pandemic. However a number of businesses who successfully changed their strategy have managed to not only stay afloat, but tap into new markets and flourish during an exceedingly difficult time. This week we ask: how do you know when to pivot? Cale Maxwell, COO, LEVO The decision to pivot […]
Zinc is usually – pre-COVID – a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption, with marketing spend halted for many businesses and sectors, Zinc pivoted to become a global PPE supplier instead. The team created ZincProtect in order to meet the global demand for PPE in […]
Not much is certain for businesses at the moment, but the one thing that is, is that change is here. We’ve all heard and read about the numerous ways in which businesses have pivoted in the face of this pandemic, but how businesses manage that change and assist their employees through it will be imperative […]
By now, all of us have been impacted by the COVID-19 crisis in one way or another. It has brought a global economic shutdown, and with it, a great number of businesses, especially small businesses, are struggling. Many are still coming to terms with the severity of this crisis and its long-term implications while figuring […]
FoodByUs, the former B2B-only marketplace for wholesale food suppliers, has opened up its platform to help consumers during the coronavirus crisis. The Sydney based startup, which usually supplies huge volumes of food and cleaning products to cafes, pubs and restaurants, is making the switch from B2B to B2C. With wholesalers losing around 80% of their business […]
In the midst of the coronavirus lockdown in Australia, we wanted to ask small businesses first-hand how they are pivoting and adapting in the circumstances. With so many businesses forced to close in a matter of days, it’s been a challenging time to survive. On the other hand, some businesses are having to survive through […]
Lis Armstrong founded her vegan chocolate business Treat Dreams in 2015, after craving dairy-free treats herself and seeing the demand from others in the same situation. Starting simply with a Facebook page, a photo album of the products customers could buy and an email address, Treat Dreams has now grown into a large team, with […]
There’s something really sexy about the idea of being an entrepreneur. Why else would there be so many TV shows and publications dedicated to the pursuit? But the reality of creating, building, and exiting businesses is often far from expectations. Endlessly inspired creativity sessions, constant deal making, investors throwing cash at your brilliant ideas… These […]
On recent business trips to Silicon Valley, we’ve met with a number of investors, lawyers and other advisers who are active in the start-up community. These meetings have yielded some very interesting lessons for Australian start-ups, particularly those seeking to expand into the US market or take on US investors. Here are the key highlights: 1. […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
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