Most retailers regard and often treat their stocktake activities as a rather burdensome compliance process. However, stocktakes can boost marketing and supply chain performance and provide a regular barometer of business efficiency. That’s because stocktakes can – and should – generate a consistent flow of data about every aspect of the business. During the stocktake […]
Despite operating in an era where data-driven strategies are the norm, the founders of rapid growth start-up Pet Circle have come to realise that trusting one’s instincts can often lead to better results. Launched in 2011 under the name ‘Paws for Life’, Pet Circle (as it is known today) is the brainchild of Michael […]
Australia’s biggest retail players need not fear the imminent rollout of Amazon Marketplace in Australia. This is not the death knell of the status quo; local retail businesses and smaller Aussie brands should be seeing this as a golden opportunity to grow their business. The imminent rollout of Amazon Marketplace in Australia may be seen as the death knell […]
A point of sale (POS) system can revolutionise the way in which a small to medium business operates. It can streamline the day-to-day activities, from stock ordering and inventory to speeding up the payment process for the consumer and delivering a better customer service to clients. As a management tool it is very versatile, and […]
Melbourne start-up MyDeal.com.au has closed a $5 million funding round with strategic investment firm Gandel Invest. Launched in 2012, the fast-growing online marketplace has, until now, been entirely bootstrapped by founder, CEO and serial entrepreneur Sean Senvirtne. He spoke to Dynamic Business about why the time was right to inject capital into MyDeal, which has grown […]
By employing a multi-channel strategy, creative types who aspire to run successful businesses they can self-manage can strike a balance between genuine customer connections and global reach, according to Linda Kozlowski, the COO of online marketplace Etsy. Kozlowski, formerly the COO of Evernote, told Dynamic Business that Etsy attracts hobbyists who want a creative […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Having a pool of regular, paying customers is a huge boon in business but it’s by no means a guarantee of healthy cash flow – without question, the lifeblood of every organisation. As the general manager of InstallEx – an installation and constructions services provider with national clientele – Jeremy Turner knows that optimal working […]
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
