A new US survey has discovered consumers have high expectations of the product information delivered on retail websites. The 2007 Survey of Online Consumer Product Research Habits, conducted by New York-based content integration company WebCollage, revealed 91 percent of online shoppers feel it’s “important” or “very important” for retailers to provide complete product information to […]
SBDC Workshop Programs The Small Business Development Corporation (SBDC) are conducting seminars to increase your knowledge of business and management. Getting Your Business on the Web: This workshop will give you the knowledge to go from "I need a website" to "I KNOW what I need in my website". Learn about the 10 steps to […]
It sometimes seems that every man and his dog is running an online business, so how hard can it be? Cameron Bayley talks to e-commerce entrepreneurs about the nuts and bolts involved in launching their online businesses and finds it’s not all hunky dory. In theory, it all seems so easy. Come up with a […]
Maximising the exposure of your website to draw customers and future sales to your business is a must with the competitive world wide web. Rebecca Spicer explores how search engine marketing and optimisation could be the answer to getting more hits. Small to medium enterprises are increasingly looking to the internet to generate revenue, reduce […]
Adding a game or quirky video or animation to your website is one way to make it stand out from the cyber-crowd. When Luke Faccini and his team at marketing company The Sponge added a Flash game to a client’s site, visitors increased from 20 visitors a day to over 22,000. Faccini says if you’re […]
Building a business website is only the first step to establishing a presence online. Angus Kidman cuts through the jargon and hype to find the most effective methods for marketing a business online. Building a business website might seem challenging enough, but creating the site is often the simplest task. "The old Field of Dreams idea—if you […]
Rather than facing the hassle of maintaining their own server, many businesses choose to use a web hosting for their internet presence. But what costs are involved and how do you go about choosing the right kind of web hosting service? Angus Kidman reports. For some businesses a website is just a useful addition to […]
Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age – Rebecca Spicer explores the options and steps required to build a successful e-store. Thanks to the spread of broadband and wireless services at home, online business are growing rapidly, urged on by confidence in online brands such as eBay and […]
You’ve taken the leap and set up an online business. But as with your bricks and mortar business, customers won’t come if they don’t know it’s there. Helen Bradley checks out the constantly evolving methods of marketing your website and extracting valuable customer information in the process. Taking your business online opens your door to […]
A functional website is the critical first stage in e-commerce, for any business. Angus Kidman examines the options of scale, cost, hardware and software, and hosting it yourself versus outsourcing After a patchy start, Australian businesses are increasingly recognising the potential benefits of creating their own website for business. According to the 2006 Sensis e-commerce […]
