Online banking offers many benefits for SMEs, but don’t rely only on your bank’s security systems. Here’s a guide to DIY protection. While personal banking has largely moved online, many smaller businesses still undertake some form of physical banking at a branch, usually to bank cheques received for payment of services. However, the growing use […]
Technology is helping SMEs bridge the divide between the need for communicating with staff and customers and the need to streamline costs. As rising fuel prices make physical travel ever more expensive, virtual travel is become easier and cheaper. It seems unavoidable that as a business grows, so does its travel budget. Interstate and international […]
We all want a website that makes an impression, but it must be the right impression. Find out how to push your website to the next level, without pushing it over the top. Design-intensive websites with loads of content are often seen by business owners as important elements of a successful website. But, according to […]
Having a website isn’t enough; Robelen Bajar offers the following suggestions to ensure you are maximising your efforts. I’m amazed me that I am still being asked why businesses need a website. According to Name Intelligence, there are over 100 billion websites currently operating on the web; Internetworldstats.com ranks Australia among the top internet users […]
The web has become a global storefront, providing consumers with infinite choice and freeing them to pick and choose from a huge range of products and services. This transparency has broken down trade barriers, removed the luxury of operating in a local market and made it increasingly challenging to compete on lowest price or even […]
Raising your business profile is a breeze if you have the right networks, but networking the right way is often overlooked. There are many options for plugging into networks without breaking the bank. The brief for this article was to find free ways to market your business. Networking seemed the obvious place to start. And […]
We asked our experts for their top tips for creating the perfect online presence. From choosing a domain name and hosting provider to designing and driving more traffic to your site, here's their best advice: Domain Names Keep it Short Good domain names are short. As a guide try to go below 12 letters and […]
If you can get people to come to your business website, you stand a fair chance of making money. But how do you attract those visitors? We look at three Australian businesses making use of techniques such as microsites, online auctions and blogging to maximise their online potential. Developing a basic online presence is a […]
The internet doesn’t distinguish between companies at the big end of town or 20-person enterprises. Web threats demand attention from organisations of all sizes. According to analyst firm Yankee Group*, many mid-sized organisations are struggling with the security basics, while threats have become more sophisticated, launching attacks such as identity and data theft. Counting on […]
These days, most businesses have a website and understand the importance of being online, but many are asking how to get the most out of their investment. It’s one thing to have a website, but it’s a challenge ensure your customers can find it when searching for your products or services online. Having previously worked […]
