#Online Review
Is social media affecting your bottom line?
Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.
Fake testimonials come at a high price tag
A company that sold solar panels has been ordered by the Federal Court to pay a $145,000 penalty for disseminating fake testimonials and making false country of origin product claims.
ACCC says rise in fake online reviews
The Australian Competition and Consumer Commission (ACCC) has recorded an increase in misleading conduct related to bogus online reviews.
Customer satisfaction levels dire in 10 key industries
Negative reviews are there for all to see, and can be a sure-fire turnoff for otherwise green customers.
Move over market research, time for a brand audit
The idea for many in business is simply to be the best: to run the best restaurant, to have the best customer service, to offer the biggest range.