Has your business ever had a bad online review? The traditional advice has been to shake it off and move on. That’s precious little comfort to a business whose reputation has been ruined, however. As goes the reputation, so goes the business. For someone who has put heart and soul into building a business, this […]
Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.
A company that sold solar panels has been ordered by the Federal Court to pay a $145,000 penalty for disseminating fake testimonials and making false country of origin product claims.
The Australian Competition and Consumer Commission (ACCC) has recorded an increase in misleading conduct related to bogus online reviews.
Negative reviews are there for all to see, and can be a sure-fire turnoff for otherwise green customers.
The idea for many in business is simply to be the best: to run the best restaurant, to have the best customer service, to offer the biggest range.
You have reached the end!
