Many Australian online retailers celebrated their busiest online shopping period ever last month, with PayPal reporting some established local retailers are beginning to fight back against international competition.
Google data released today shows 2011 will be the biggest year yet for online retail, with a 29 percent increase in shopping related searches year-on-year – and retailers need to think mobile to meet consumer demands.
Australians are increasingly embracing a sophisticated digital lifestyle, with more than a quarter of consumers now reporting that they use smartphones for online shopping.
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