#Niche Business
Sustaining a niche business
Have a niche business, but not sure how you’re going to sustain your business in the long run? Here’s how you can fend off competition, and sustain your niche business, once and for all. Many niche business owners start out as frustrated consumers, disappointed by the absence of a product or service in the marketplace. […]
Suzi Dafnis: The pitfalls of starting and growing a business
Heading Pow Wow Events and Rich Dad Australia, alongside chairing the Australian Businesswomen’s Network (ABN), is a breeze for Suzi Dafnis. But it wasn’t always so easy for Dafnis, the serial entrepreneur, who says the road to growing niche businesses is full of steep learning curves. In the early 90s, Suzi Dafnis and partner, Peter […]
Ben Keighran’s insights on developing niche business Bluepulse
Developing programs and building websites before most of us had our first email address; Ben Keighran is a pro at developing niche business. But business development isn’t always a smooth process, as Keighran has found with Bluepulse. It’s not every day you’re the opening act for Microsoft. That’s the position Bluepulse founder Ben Keighran found […]
Madman Entertainment’s Tim Anderson: Growing a niche business
For Tim Anderson, pursuing a childhood interest meant starting niche a business, Madman Entertainment, from his bedroom. Together with Paul Weigard, co-director, Anderson has learnt the steps of growing a niche business. He’s a self-confessed geek, and always has been. But Tim Anderson’s brand of geekiness is a savvy business tool that’s helping Madman Entertainment […]
Peter Alexander, the pyjama man behind the brand
When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted […]
Bruno Schiavi from Jupi Corporation exports the Pocket Sock
It’s one thing to take a niche product to the mainstream market, but exporting a niche is something completely different. Bruno Schiavi, from Jupi Corporation, shares his secrets to exporting the Pocket Sock. It was a sock that got this business on its feet. But with success that has been underpinned by quality and innovation, […]