Julian Smith looks at how Channel 10 should have used Twitter following its controversial decision to split Sunday night’s MasterChef final in half.
“While you can’t completely reputation-proof yourself, you should include disaster planning as part of your initial social media strategy to save time and reputation…”
Julian Smith looks at the business lessons that can be gleaned from outdoor wear retailer, Kathmandu.
“In a market where the big players such as Myer and David Jones are continually downgrading profit projections, how did Kathmandu do it?”
Australian businesses with a website are more successful than those without, according to the MYOB Business Monitor Online Special Report. But despite this knowledge, the majority of Australian businesses still do not have a website – with 57 percent of businesses still choosing not to promote or sell their products online.
Julian Smith blogs about new findings from MYOB that show businesses with websites have consistently higher revenues.
“If consumers are not finding you online, for them your business doesn’t exist.”
Julian Smith asks MYOB CEO Tim Reed what impact he expects the carbon tax will have on SMEs.
“This new policy is also one of the first to be implemented in Australia without imposing any extra paperwork on small business owners…”
Online learning system, portal and assessment business Janison, took out top honours in the NSW Telstra Business Awards, held in Sydney on Friday night.
Julian Smith shares his inspirational experiences from last week’s Victorian Telstra Business Awards.
“They all had passion, energy, drive and determination; all key factors that had contributed to their many successes.”
A 1000 percent rise in Google searches of tax-related keywords since April has led MYOB to urge tax and accounting consultants to build an online presence now, or risk losing their business to competitors who are online.
Horticultural agency Plants Management Australia (PMA) was named Tasmanian Business of the Year earlier this week at the 2011 Telstra Tasmanian Business Awards, also taking home the Business Owner Micro-Business Award and the AMP Innovation Award.
Julian Smith blogs about how vital it is for business owners to rediscover their passion.
“I shared some observations I have gleaned from the most successful business folks I have met on my travels – the one thing they all have in common is passion. The business dream and vision they started with, still resonates with them and motivates them.”
