Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
Bakers Delight has unveiled a new long-term brand strategy, investing $6 million in a major repositioning of the business to ensure its continued growth in a changing market.
Leading bakery franchise Bakers Delight understands the importance of a decent company website.
Bakers Delight has been recognised in the Oracle World Retail Awards 2010, taking out finalist honours for in-store merchandising designed and executed by sales acceleration agency, MediaTag. Voted one of the leading global retailers in the ‘retail advertising’ category, the bakery franchise engaged MediaTag in early 2009 to look at innovative creative point of sale […]
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