Google data released today shows 2011 will be the biggest year yet for online retail, with a 29 percent increase in shopping related searches year-on-year – and retailers need to think mobile to meet consumer demands.
Australians are increasingly embracing a sophisticated digital lifestyle, with more than a quarter of consumers now reporting that they use smartphones for online shopping.
mCommerce is moving towards maturity in Australia, according to PayPal figures released this week which show over 1,000 transactions are now being processed from mobile phones every hour.
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