Launching strand after strand in his iconic Virgin empire, entrepreneur Sir Richard Branson gets it right quite often. But how does Branson do it? The king of marketing and branding shares his secrets to success. When taking a flight with Sir Richard Branson’s spirit of adventure, it’s a good idea to check your seat-belt. His […]
You’d be hard pressed finding an Aussie who hasn’t heard of Roses Only. That’s not to say the hard work is done. James Stevens has found branding doesn’t end with successful marketing; there is also the continuous issue of brand protection. Going into the family business wasn’t high on the agenda when James Stevens was a […]
Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age – Rebecca Spicer explores the options and steps required to build a successful e-store. Thanks to the spread of broadband and wireless services at home, online business are growing rapidly, urged on by confidence in online brands such as eBay and […]
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