#Marketing Tool
The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
What to look for in a PR agency
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
Why good copywriting is a non-negotiable
Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.
The art of saying thank you in a memorable way
Handwritten thank you cards may seem like a relic from your grandmother’s era but they are still alive and well today and if used effectively, can even be a great boost to your business.
Business Video: DIY or hire an expert?
Robert Moorman blogs about whether SMBs should invest time in DIY business videos, or just outsource it. “With video becoming more affordable and available, there’s never been a better time to invest in some good quality video to help build your brand and enhance your business outcomes.”