Let’s Talk: Customer acquisition
Experts let us know their thoughts on customer acquisition.
Experts let us know their thoughts on customer acquisition.
Collaborations between startups and corporates can be a fantastic way for the former to build brand credibility and gain scale and for the latter to innovate quickly. Of course, not all collaborations are guaranteed to bear fruit. For this week’s “Let’s Talk…” feature, we asked nearly two dozen thought leaders to identify the key ingredients […]
Customer obsession and innovation are “very much on a continuum”, Russ Grandinetti – Amazon’s Senior Vice President, International Consumer – told the audience at Amazon Innovation Day in Sydney, last week. Grandinetti, who was amongst Amazon’s first 2000 hires and sits inside its top 40 employees in terms of tenure, spoke of the need for […]
A CEO landed himself in some hot water, this week, due to his participation our latest “Let’s Talk…” feature. When asked by Dynamic Business to name a bad habit startup founders need to break, he sent the following response by email… “I’m currently on holidays and upon arriving at my hotel, I asked my wife, […]
For this week’s “Let’s Talk…” feature, we asked nearly a dozen thought leaders, including startup founders, to discuss how they celebrate success in their businesses. ‘School-style’ awards, wine and cheese afternoons, a whole-of-company trip to Bali, recognition on social media, hot air ballooning and the sounding of a gong were amongst the celebratory traditions named. […]