#Journalists
How to survive a negative media interview
It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. [Editor’s note: this article is the second in a two-part series by Luke Buesnel […]
Five newsroom principles that can help your content marketing
It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.
How to grab a journalist’s attention
Catriona Pollard offers a few tips for business owners looking to approach journalists. “They’re people too. They have good days and bad days and there are ones who will be nicer than others. But don’t be intimidated by them if they are less than sugar and spice, they will respect you more for not sounding nervous.”