Tag: John Karabin

As consumer demands shift, retailers are working to redefine the shopping experience by increasing digital media interaction with customers. Some have turned to consumer tablets, and found them wanting. But a solution is at hand…

Getting into the minds—and wallets—of distracted, disinterested consumers is harder than ever. While the old way of doing things can still work, don’t overlook the possibility that there is a newer—and maybe better way—of doing things.