In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
Now the sharing economy is evolving into something new. Ubiquitous communications, freelance work forces and low transaction costs are giving rise to the on-demand company, which aims to apply the principles of Uber or Airbnb to a much broader range of markets. (Irving Wladawsky-Berger, The Wall Street Journal) From food delivery, ad hoc tasks to […]
Startups and small businesses play a vital role in Australia’s economy. According to the Australian Bureau of Statistics, SMBs make up 96 per cent of all Australian businesses. As a former small business owner and now an executive who works closely with startups and small businesses, it’s been encouraging to see the Government support Australia’s […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
Why do you own a business and work those incredibly long days and sleepless nights? I’ll take an educated guess and say the main reason is money driven; the means to an end that is a (more than) comfortable lifestyle. For many, this includes providing the very best for their nearest and dearest. In order […]
One of the most important aspects of Prime Minister Malcolm Turnbull’s newly announced innovation initiative is the focus it brings on the opportunity to invest in the small business sector. The tax incentives will undoubtedly attract more investment, and the loosening of capital insolvency regulations will compliment this by providing less downside to entrepreneurs from […]
You either have it or you don’t – entrepreneurial drive is either etched in our genes or instilled at an early age according to a host of research. For some, it’s a gene that refuses to stop them from trying and for others, its absence is what holds them back. Selling his homemade sandwiches at […]
More, faster and cheaper – these three words could be used to describe our modern day media consumption habits, and the ever-increasingly accessible internet is here to feed them. With the average daily media consumption via the internet increasing by 105 per cent over the last five years, it’s no surprise that newspapers and magazines […]
When you first set up your business, you probably dived in head over heels, researching, forming new relationships, setting up an office space, and organising your daily operations. Your blood, sweat, and tears were most likely sacrificed for the cause, alongside investing your time and money. For those who survived the challenging start up process […]
The Internet has fundamentally changed the business and economic landscape by creating an even playing field for big and small players alike. With more and more Australians now online, the web has become a key channel for customer engagement and the message to businesses of all sizes is to fly their flag online and prioritise […]
