The NSW Government is establishing a $150 million equity fund to allow it to ‘buy a stake’ in top performing businesses across the state, Deputy Premier John Barilaro has announced. Barilaro said the GO NSW Equity Fund, which is being established in partnership with First State Super, would see the Government take an equity […]
Diversity has been a hot topic of conversation in the tech industry since 2014 (if not earlier). In that time we’ve seen major companies like Facebook, Google, Amazon, and IBM release diversity plans, recruitment strategies and statistical reports, all in the name of demonstrating and achieving improved gender, racial, and other minority equality. Substantial efforts […]
While getting a promotion is a wonderful way of being acknowledged for the hard work you’ve put in to improve both yourself and your company, taking a step up – particularly into management – comes with a fresh set of hurdles to overcome. There’s nothing quite like being made management to see all your old […]
The recent rise of online quoting websites has been great for both customers and businesses. How can small business owners maximise the potential of these new marketing platforms? I’ve been operating a small business in the carpet cleaning industry for over 20 years. I remember a time before the internet. Back then, marketing your business […]
The world’s once-disruptive tech giants have become increasingly preoccupied with cannibalising one other, leaving themselves vulnerable to disruption by nimble Aussie startups with global ambitions, according to Cheryl Mack, the head of StartCon, which returns to Sydney this December. The tech startup conference and expo will run from 1 to 2 December at Royal Randwick […]
Since Qwilr launched in June 2014, co-founders Mark Tanner and Dylan Baskind have raised $2 million in funding for their SaaS web-document builder, which has been used by more than 40,000 businesses, world-wide, to create 200,000 webpages. The business partners spoke to Dynamic Business about having to ‘change gears’ and ‘murder darlings’ to get to where they are, […]
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
