Tags Gamification

Tag: Gamification

How small businesses can leverage engagement with game-based marketing campaigns

The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition...

How gamification is changing the workforce

In the dynamic modern economy, business conditions change overnight and what worked today may not work tomorrow. That’s why it has never been more...

How SMEs can prepare for a mobile workforce

Improvements in workplace and personal technology are enabling SMEs to operate with a more mobile workforce. According to IDC, in 2015, more than one...

Game on for marketers

Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.

How to win over customers with online games

A look at how three big brands found marketing success with online games and the lessons they learned along the way.

Ten predictions for the 2012 digital world

The digital world will continue to march forward and change rapidly this year, and businesses that don’t get on board risk being left behind. Here’s what Karson Stinson says you need to know in 2012.

Ten digital commerce predictions for 2012

Twenty-twelve is shaping up as a year of digital change for the small business and retail industries, and SMBs must be on top of upcoming trends if they want to stay ahead of the competition.

‘Young people have been disproportionately affected’: Taj Pabari

Taj Pabari is the CEO of the Australian School of Entrepreneurship (ASE), was named the Australian Young Innovator of the Year in...

Let’s Talk: Success Secrets

Success looks different for each business. There is a huge variety in the business models that we hold up as success stories....

Unfair dismissal claim against Deliveroo may have widespread consequences for the gig economy

A former rider for Deliveroo has taken the food-delivery service to the Fair Work Commission (FWC) in an unfair dismissal case.

Buy now, pay later made easy for SMEs as Zip partners with Visa, Apple, Google

Zip has announced its partnership with Visa, Apple and Google to allow many more small businesses to accept buy now, pay later...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Helping Australian businesses through COVID-19

As we continue to navigate the impacts of the global pandemic, Export Finance Australia is supporting Australian businesses with access to finance.  Without a doubt, new...

‘Innovate or perish’: Martin Duursma

Martin Duursma is a Partner at Main Sequence Ventures. Prior to Main Sequence Ventures, Martin co-founded Datapac Australasia and then went on...

‘We have to be bold and visionary’: Sally-Ann Williams

Sally-Ann Williams is the CEO of Cicada Innovations, one of Australia's leading deep tech incubators. Before joining Cicada, Sally-Ann was an Executive...