Tag: Gamification
How small businesses can leverage engagement with game-based marketing campaigns
The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition...
How gamification is changing the workforce
In the dynamic modern economy, business conditions change overnight and what worked today may not work tomorrow. That’s why it has never been more...
How SMEs can prepare for a mobile workforce
Improvements in workplace and personal technology are enabling SMEs to operate with a more mobile workforce. According to IDC, in 2015, more than one...
Game on for marketers
Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.
How to win over customers with online games
A look at how three big brands found marketing success with online games and the lessons they learned along the way.
Ten predictions for the 2012 digital world
The digital world will continue to march forward and change rapidly this year, and businesses that don’t get on board risk being left behind. Here’s what Karson Stinson says you need to know in 2012.
Ten digital commerce predictions for 2012
Twenty-twelve is shaping up as a year of digital change for the small business and retail industries, and SMBs must be on top of upcoming trends if they want to stay ahead of the competition.