#Fergus Watts
Staff retention is not always the answer
Boredom is most people’s worst nightmare – and it’s the number one killer of workplace motivation. When it comes to performing the duties of any given job, the doer will have a timeline for boredom. Prolonged repetition will naturally lead their brain to a point where it says ‘thanks, but no thanks’, and then completely […]
Acting like everyone else gets you nowhere
We are living through a time of unprecedented change in the way we do just about everything. The demands of the modern business world mean people have to constantly adapt while being consistent with their values. Success is becoming less about knowledge or experience and more about how we act as people. This includes how […]
“I learned a lot from failure on the field”: Fergus Watts on his successful career pivot
When Fergus Watts reluctantly hung up his AFL boots a decade ago, he wasted no time in reinventing himself. Today, the 31-year-old steers Bastion Collective, a privately-owned communication agency that is forecast to turn over $20 million in 2017 and which counts NAB, Continental Tyres, Blackmores, Kathmandu, PowerCor, Witchery, Mirvac and Stocklands amongst its clients. […]
Cogs in a machine can’t strive for excellence
Companies can be such well-oiled machines they become just that: machines. Highly programmed to produce work at an exhaustively efficient rate – exhaustive to the staff, not the company, of course. Every employee is just one minor component; helpful to the overall operation but completely replaceable once worn out. These soulless environments can chew you up […]