When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted […]
Work experience and motherhood gave Victoria Lewis the idea for Freckles, a colourful homewares range for kids. But Lewis had no idea she’d soon be exporting Freckles to several international retail markets. Bright colours. That’s what came to mind when I first heard the name Freckles—perhaps because the candy-topped chocolate drops of the same name […]
It’s one thing to take a niche product to the mainstream market, but exporting a niche is something completely different. Bruno Schiavi, from Jupi Corporation, shares his secrets to exporting the Pocket Sock. It was a sock that got this business on its feet. But with success that has been underpinned by quality and innovation, […]
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