#Edm
Two brands are better than one – when there’s a fair exchange of assets: Collabosaurus CEO
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
What you need to know about spam laws
If you are found to be contravening anti-spam laws in Australia your business could face hefty fines and a damaged reputation.
5 tips for better online leads
Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.
Top tips for effective EDM
While the marketing industry might be debating whether platforms like Facebook are pushing email marketing out of the picture, there is still a place for well constructed and targeted emails in businesses’ 2011 marketing plans.
Email marketing with reviews nets 40% higher click-through
Vodafone Hutchison Australia (VHA) have discovered email marketing campaigns that included customer ratings and reviews attained a 40 percent higher click-through rate, which correspondingly turned into higher transaction numbers from electronic direct mail campaigns.