Tags EDM

Tag: EDM

Two brands are better than one – when there’s a fair exchange of assets: Collabosaurus CEO

Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO...

What you need to know about spam laws

If you are found to be contravening anti-spam laws in Australia your business could face hefty fines and a damaged reputation.

5 tips for better online leads

Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.

Top tips for effective EDM

While the marketing industry might be debating whether platforms like Facebook are pushing email marketing out of the picture, there is still a place for well constructed and targeted emails in businesses’ 2011 marketing plans.

Email marketing with reviews nets 40% higher click-through

Vodafone Hutchison Australia (VHA) have discovered email marketing campaigns that included customer ratings and reviews attained a 40 percent higher click-through rate, which correspondingly turned into higher transaction numbers from electronic direct mail campaigns.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...