Tag: Digital Marketing Strategy

Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.

Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.

Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.

Matthew Johnson looks at using SMS marketing to support your email marketing activities.

“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”

Anna Cairo blogs about setting goals for social media use.

“When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”

Online research methods are evolving, as more consumers turn to the websites of trusted brands for information regarding product purchases.