Home topics small-business-resources Credit: Domenico Loia Small Business Small Business Best practices for small businesses and digital marketing Yajush Gupta January 19, 2024 The Ombudsman had the University of the Sunshine Coast look into how small businesses and digital marketing services work together. This study found that most problems happen because both sides don’t understand what the other needs. This information is now in a guide to help small businesses do things better. Digital marketing can be vital to the success of a small business yet one-in-three end up in a dispute with their provider, according to new research. And almost 70% of small businesses last fewer than 12 months with the digital marketing provider they choose. The high proportion of disputes and the large turnover in providers has prompted the Australian Small Business and Family Enterprise Ombudsman, Bruce Billson, to release a best practice guide for small business to provide simple steps they can take to better match their needs and expectations with those of digital marketing service providers. “A digital marketing service provider is a person or agency that you engage to help with your online presence. This may include branding, website, search engine rankings and marketing strategy that can help grow your business and brand,” Mr Billson said. “But for too many small businesses this relationship can be unsatisfactory, and for one-in-three it ends in a dispute. “Our guide gives small business actionable tips on receiving great service and building a real partnership with a digital marketing