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Ilyuza Mingazova

Innovative program addresses SMEs’ digital needs

The Melbourne Business School has launched an innovative study program in Australia to address the country’s growing digital skills crisis. 

The Digital Marketing Careers Accelerator, which was previously only available through two prestigious UK universities, King’s College London and the London School of Economics, has opened registration for its six-month intensive course. 

The program aims to equip students with the necessary skills to pursue a career in digital marketing, a field that has been estimated to cost local businesses $3.1 billion in lost productivity due to the skills gap. 

Developed in partnership with Australian edtech leader FourthRev, the program has been recognised by LaunchVic as one of its 30×30, a group of Victorian-founded businesses predicted to reach unicorn status by 2030.

Registrations are now open for the Digital Marketing: Analytics and Strategy Career Accelerator at Melbourne Business School Online, the new online learning destination launched by the home of Australia’s foremost MBA and business analytics degrees. 

Professor Ping Xiao, Associate Professor of Marketing at Melbourne Business School, stated that the online program aims to provide learners with sustained career progression opportunities. The Career Accelerator model allows for collaboration with leading industry practitioners to bring their authentic challenges into the program and help students achieve tangible job outcomes and work-ready capabilities. 

The Digital Marketing Career Accelerator is a six-month program that prepares professionals with a few years of experience in marketing, branding or communications to become employer-ready, with a differentiated curriculum addressing the major gaps in the digital marketing workforce.

Maria Sevastianova, Head of Semrush Academy, said, “The power of digital marketing strategy and analytics is undeniable – and essential to any business’ growth. Appropriately skilled marketers can help their company achieve long-term viability, which is why career acceleration is crucial in this dynamic industry. 

“Semrush Academy grabbed the opportunity to collaborate on this Career Accelerator with FourthRev and Melbourne Business School as we believe it will produce digital professionals with the knowledge and skills needed to help organisations drive change and achieve business objectives.”  

Omar de Silva, FourthRev Co-founder and Co-CEO, adds: “Australia needs to train its workforce to meet the real-time demands and expectations of the modern-day digital economy.

“Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives.

“A Career Coach works with every learner throughout the program, on a one-to-one basis, to ensure they build the right mindset and confidence needed to advance their Digital Marketing career.” 

The first cohort of the program starts on 3 July 2023. Learn more by downloading a program brochure or booking a call with an enrolment advisor here or registering directly here

Upon completion of the course, learners will receive a certificate from Melbourne Business School.

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Yajush Gupta

Yajush Gupta

Yajush is a journalist at Dynamic Business. He previously worked with Reuters as a business correspondent and holds a postgrad degree in print journalism.

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