Small data: The evolution of engagement
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
The development of a me-centric culture means that marketing information, products and services are increasingly tailored to the individual, but not everyone is comfortable with their information being used in this way.
Here are 5 key measures every small business should take to ensure that their data stored in the cloud is secured against leakage or attacks.
There’s a perception among SMBs that security on WordPress is a non-issue. That needs to change. They’re putting themselves at risk – many don’t even know it.
While many focus on utilising a bundle of security solutions in hope of finding a ‘silver bullet’ to fix its security woes, many forget the basics.
A data breach can result in millions of dollars in losses, it is theerefore critical for small business owners to understand how to protect their valuable assets from information security threats.
If you’re a business owner or manager it’s likely the flux of high-profile intrusions over the last few years has you feeling a tad nervous. And rightly so…
The Government wants to bring in tough metadata laws as quickly as possible, pushing in legislation the Joint Standing Committee is expected to report on at the end of the month
As technologies move on the Technology Hype Cycle, IT leaders have to make the right investment choices and make their companies truly digital. It is only then that they can integrate IT to business objectives.
The only constant in security is change. New developments, disruptive technologies and the ongoing evolving sophisticated nature of cyber attacks means that new vulnerabilities emerge everyday.