Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
As the end of the year draws near, online retailers need to turn their mind to making the most of the spending silly season – you don’t want to find yourself caught out when December rolls around. Holiday pre-season marketing has begun – major retailers are beginning to train employees to serve the holiday shopper, […]
Have you ever travelled, offered to bring something back and ended up with a shopping list and half your luggage allowance already accounted for? For Alex Hsu, this was an all too common predicament. Frequently travelling to the US for his IT business trading computer parts, Alex became inundated with requests for running shoes, typically […]
With exposure to a wider customer base, lower overheads, greater choice and more competitive prices, the benefits of online retailing are obvious. Online is the birth place for many emerging retailers while the bricks and mortar sector strive to ‘get with the game’. But it wasn’t always this clear. John Winning, CEO of Winning Group, […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
Delivering exceptional customer experience is increasingly recognised as an important means of driving competitive advantage.
As online shopping keeps cutting away at the bricks and mortar pie, it’s become more important than ever for retailers to enhance the customer experience.
Unlocking exactly what retailers can do in order to elicit higher premiums from shoppers is not a secret. In fact, it’s quite simple.
Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.
It’s not rocket science – customers want to have positive experiences when interacting with your business.
