Tag · 3 stories
#Consumer Purchasing Decisions
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Half of consumers now connect with brands on social media
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
Rachel White · 2 min
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Social media to become biggest consumer purchasing influencer
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
Claire Hibbit · 2 min
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Websites impact consumer spend more than social media: report
While some consumers admit business profiles on social networks influence their spending behaviour, KPMG has found a greater number look to official websites for recommendations and information.
Lorna Brett · 2 min