#Clients
Why it’s OK to play favourites with your clients
What is the client hierarchy?
How to identify a bad client: 5 warning signs to look out for
The common warning signs to look out for.
How to PR yourself and your brand in the Digital Age
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
How can understanding your sales funnel help your business?
A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture
3 business problems you can solve with competitions
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
Why research into who your customer is, is vital for success
The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.
How to be a good client
So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.
How a one-person show can look bigger to clients
The key is to provide extra-special treatment, says expert Angela Jia Kim. Your perceived weakness may be your greatest strength.
Why I use flirtation, seduction and feminine intrigue in business
As a business owner, I have the duty and responsibility to use every technique to get my business where it needs to be. You do, too.
The business owner’s pre-holiday checklist
Forget the 12 Days of Christmas, Alicia Beachley sets out the 12 top things business owners should do before the end of the year. “Get a list started so you’re not walking back into the office in January saying, ‘What did I have to do again?'”
How much thought do you give to quality graphic design?
For small and medium businesses, quality graphic design is a key component in attracting and approaching clients.
You can’t be everything to everyone
We’re sure you’ve heard this before, but you really can’t be everything to everyone. This is particularly true for small businesses.
It’s time to get passionate about your customers
I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.
It’s not me, it’s you. Everything you need to know about “breaking up”
Hands up if you’ve ever broken up with someone? Hands up if you ever been dumped, BEFORE you got a chance to end it? Good times….