Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
While there are certain things that reality television shows have in common – the vast majority of them seem to keep us glued to our seats while, at the same time, make us cringe at some of the things people do or say – not all reality TV shows are created equal. Some are little […]
More, faster and cheaper – these three words could be used to describe our modern day media consumption habits, and the ever-increasingly accessible internet is here to feed them. With the average daily media consumption via the internet increasing by 105 per cent over the last five years, it’s no surprise that newspapers and magazines […]
If frantically putting together a deck of PowerPoint slides in the final moments before a presentation sounds familiar to you, then read on – because according to one entrepreneur, you might not be ‘cutting it’. Starting 20 years ago in London designing presentations for City banks and research companies, Emma Bannister tells Dynamic Business about […]
I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
We’ve all heard the word ‘disruption’ being bandied around in a business context, but how does it really impact businesses and as its urgency increases, how can they respond to it? American Express recently explored this point with a major research study, capturing the views and practices of 250 CFOs from companies with revenues of […]
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
Tech leaders have expressed new found enthusiasm and excitement following Malcolm Turnbull’s appointment to Prime Minister this week. As a founding director of Australia’s first internet company, OzEmail, Mr Turnbull’s credentials and acumen are expected to deliver a boost to tech start ups across Australia. “He understands the challenges we face in regard to tech disruption […]
As the mining boom continues to lose pace, Australia’s trade and investment profile is changing. While the growth of our commodities sector may have diminished, other sectors are performing well as demand for Australian products and services overseas is strong and, in many sectors, growing. Against this background, there are a number of opportunities for […]
