#Business Website
Perfecting your online business card: how to find a website developer who can make all the difference
Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]
The legal risks of online customer feedback
More Australian businesses are allowing customers to post comments and feedback either on the business’ website or on their social media sites. With the benefits of customer interaction comes the risk of legal liability for customer comments on a business website.
Got hacked? Google’s got some tips for you
When your site is hacked, it can feel like a disaster. Google announced it’s set up a place where you can learn how to get back on your feet again.
Be social, local and mobile and customers will find you
SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.
Create a web presence with more ‘byte’: Five tips
Getting online is a key strategy for any business to attract new customers, build customer loyalty, create new revenue streams and increase visibility. And it doesn’t need to be expensive or tricky either…
Don’t get left behind in online dash for cash
If the fees associated with eCommerce transactions are putting you off selling online, you’re being shortsighted. This opinion piece from Matt Bullock explores the benefits.
Australian online spend to skyrocket, retail urged to shift focus
Small businesses and bricks & mortar retailers are being urged to heed new figures that show Australians will spend over $13.6 billion online this year; with experts advising they focus on engaging customers via multiple channels to build deeper relationships and grab the consumer dollar.
SMBs warned: E-commerce growth involves risks
Australian small and medium businesses are embracing e-commerce in record numbers now, but experts are warning they should remain vigilant about risks associated with internet use.
Google & MYOB get 4,100 businesses online
Google and MYOB’s joint project ‘Getting Aussie Businesses Online’ has seen more than 4,000 businesses take up the offer of a free website, an average of eight Australian business owners per hour since its launch on March 2, 2011.
Online Marketing
Online marketing can be less expensive and more effective and accountable than traditional methods – Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from e-marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop all of […]