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#Business Event

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Real results in real time: smart ways to upgrade your trade show marketing plan

Business to business marketers consider in-person events their most effective tactic for good reason: networking is the means by which new partnerships, innovations and markets are unlocked, but it comes with considerable difficulties. Trade show marketing can be very difficult, and there’s always a sharp disparity between lively booths and dead and boring ones. Proper […]

Eloise Nelson · 2 min
Advice

It’s not over ‘til it’s over: Post-event marketing strategies

You planned every detail, solved the last minute glitches and are now basking in the glory of a successful business event – but the work isn’t done yet!

Tamara Mendelsohn · 2 min
Advice

The 5 W’s of Christmas party planning

You don’t need to be an expert party planner to make your business’ Christmas ‘do’ a successful event, some initial planning will help make life easier when time is of the essence and if budget is a constraint.

Angely Grecia · 2 min