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#Business Blog

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Do you need a holiday from social media?

Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?

Cassandra Lane · 2 min
Digital

Mobile optimisation: Important in inbound marketing

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

Clodagh Higgins · 2 min
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Keywords critical to inbound marketing success

Choosing the right keywords is essential for any successful inbound marketing strategy, but it can be tricky figuring out exactly which keywords will attract the right customers to your site.

Clodagh Higgins · 2 min
General

Being a class act

Julian Smith blogs about managing your personal brand. “It ceases to amaze me – what some folks will say in writing, in a blog post or in a tweet in their personal capacity. In the digital age, personal and business lines are blurred. Every ‘rant’ on Twitter is a very public, permanent and highly searchable record of your personal brand.”

Julian Smith · 2 min