If you don’t know your competitors back to front and you don’t know where your customers are coming from and how they feel about your service, then it’s impossible to make informed improvements to become more competitive.
Benchmarking has become an organisational catchphrase in recent years, but there is still room for improvement when it comes to doing it properly. So what is benchmarking and how can it help you to implement successful growth strategies within your business?
Increasing productivity and performance growth within your business is a slow and steady process. However, it’s worth noting benchmarking and market research are vital tools to capitalise on opportunities and adopt best practice techniques. In this ‘infotronics’ age-driven by information and electronics-organisations need to realise the benefits benchmarking and market research have in understanding the […]
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