In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream. Smartphones had been available prior to 2007, but they were generally considered the instruments […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
Market share growth and sales increases are the driving forces for SMEs. Neither, however, happens by chance. You must be prepared and put in place a strategy that will enable you to achieve the desired results. Generally, collecting information that is relevant to buyers and organising it is often seen as the key to driving sales. Even then, […]
One of the many challenges you face when running a business is deciding when to invest in technology that helps you grow to the next level. In the beginning your needs are simple, so you may even be able to manage your business with a spreadsheet on your laptop. But at a certain point the […]
There’s no doubt the adoption of cloud computing is increasing. The latest research from Gartner shows the market for cloud services is predicted to surge to $208.6 billion by the end of 2016, up from $178 billion in 2015. In Australia, an estimated 76% of businesses are utilising cloud computing (StollzNow Research), with 46% of non-cloud users planning to engage cloud […]
Hardly a week goes by without news of automation displacing humans from the workforce. Automation is a disruptive force that is transforming every industry, raising questions about the work that people do and the future relationship between man and machine. The recent study, ‘The Future of Businesses and Jobs in Asia Pacific’s Digital Economy’, highlights […]
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
January is a time for reflection, marking the end of a busy 2016 and heralding an exciting new year. It’s important to use this time to recalibrate your business’s thinking on customer service and plan service goals and objectives for the year ahead to grow and retain your customer base. Questioning your company’s emphasis on […]
Disruption, particularly the rise of exponential technologies, is one of the greatest commercial and cultural threats all organisations will face in business over the next 5 years. In fact, it has been estimated that 47% of jobs will be lost due to new technologies. The Creative Innovation 2016 (Ci2016) Asia Pacific: The Exponential Shift: Making Transformation Happen conference commenced in […]
In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]
