#Audience
Your audience isn’t only human
Why being visible on Google, in the media and on social is no longer enough
The big misconception about PR
I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their […]
How small businesses can best scale content for optimal returns
How can you use content the right way.
Two brands are better than one – when there’s a fair exchange of assets: Collabosaurus CEO
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
The top 5 mistakes of public speaking
In my 21 years of presenting, facilitating and observing many other speakers, I’ve learnt some very powerful distinctions about what works and what doesn’t when it comes to speaking to any audience.
Content marketing to keep customers coming back
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.
The marketers challenge in 2014
Early this year, ExactTarget published our 2014 State of Marketing report.
Get more readers to your small business blog
Blogs are a great way of promoting your business – but only if people see them.
Social media training a waste of time: expert
The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.