Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
Money is tight when you set out to start a new business (unless you’ve been lucky enough to land an angel investor, of course). That’s why you need to carefully choose programs, tools and apps that not only will help you run a tight business, but also will be affordable. In fact, choosing the right […]
The rise of the sharing economy has led to an evolution in consumer behaviour and the disruption of legacy industries. For some, it’s a threat. For others, it’s an opportunity to provide new solutions to old problems and thrive. If there’s one constant, it’s that people enjoy a good, homemade meal. A new ‘shareconomy’ player […]
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
Sydney-based healthtech start-up CancerAid has closed its Seed B funding round at $1.25 million, bringing its total valuation to $4.25 million. Founded in August 2015 by doctors Nikhil Pooviah and Raghav Murali-Ganesh of the Chris O’Brien Lifehouse cancer hospital, the company last month launched an app that manages a patient’s cancer journey, including their treatment and […]
Efic and the Export Council of Australia (ECA) have partnered to launch an app that provides new and growing exporters, particularly small to medium businesses, with need-to-know information. According to Andrew Watson, executive director, export finance at Efic, the Export Essentials app alerts businesses to details often overlooked when planning to export. “Exporting can be a complicated business, especially […]
Optus has launched an online marketplace of cloud software applications for SMBs seeking to improve business efficiency by reducing the burden of time-consuming tasks such as creating invoices, managing expenses and providing access to documents. In addition to offering a suite of business apps and services, Optus Smart Shop includes a 24-hour IT support line […]
Mobile apps provide a stellar experience and any business without one falls behind their competition in a big way. Apps are a customer’s go-to throughout the day, when they want to find out information, buy new products, communicate with co-workers or issue work orders seamlessly. If you’re looking to engage your customers or want to […]
In today’s always-on, always connected world, the swift and immediate provisioning of goods and services is no longer a nice-to-have, but an absolute necessity. Small business owners, just like consumers, are becoming far more empowered, connected and informed than ever thanks to the accessibility of information anytime, anywhere. The result? They enjoy almost infinite variety […]
Melbourne-based edutech start-up Xplor recently raised $6 million in Series A funding. It’s a big win for founder and CEO Mark Woodland, who sees it as validation of his vision and business model. Having previously transformed his family-owned childcare centre into $22 million business, he’s determined to disrupt the early learning sector, here and abroad, by […]
