Shoppers want everything; from ‘touch and feel’ and the customer service to the social interaction. Increasingly, shoppers also want digital browsing at their fingertips, online access to stock details and round-the-clock notifications. The question is; is the Australian retail market meeting their needs?
A Sydney-based start-up has received backing from AMP Capital Shopping Centres to get its iPhone app off the ground, which promises to assist retailers in engaging shoppers and boosting in-store traffic.