By Lucy Cormack · 15 September 2011 · eCommerce
Australian retailers are under pressure to deliver a seamless 'bricks and clicks' experience, but are they meeting the demands of modern shoppers? The answer could have a major impact on the future of retail in Australia.
Shoppers want everything; from ‘touch and feel’ and the customer service to the social interaction. Increasingly, shoppers also want digital browsing at their fingertips, online access to stock details and round-the-clock notifications. The question is; is the Australian retail market meeting their needs?
Tags: Amp, AMP Capital Shopping Centres, AMPCSC, bricks and mortar retailers, E-commerce, retailers need to better in-store experience, Stuart Langeveldt