Tag: Advice

Sometimes to simply stay viable, unpopular, if not heartbreaking changes are necessary. That’s part and parcel of business, politics, and life.

For those looking for cost effective and credible ways to boost awareness and connect with their audience, here are 5 tips to make noise for your brand in 2015.

Despite the importance of hiring great people, research shows just over half of new hires don’t meet their job specification within the first two years.

Entrepreneurial spirit is one of the key drivers in a family business. Much of this spirit is comprised of self-motivation or inner drive and the need to follow a passion.

The future online market is about attracting users by tapping into their consciousness through psychological user experiences and emotional factors in order to push them towards purchase lifecycles.

While mangers might have excellent business skills, it is up to the superiors to teach them how to mentor less experienced staff.

Before all that good stuff comes along, it seems the list of things to do – and inevitable dilemmas associated with annual close downs and the like – gets longer and more complicated each year.

The most important thing is to avoid getting emotional and to handle everything in a professional manner. Avoid typing the first thing that comes into your head. When you do face a negative comment, move quickly but calmly.

Be prepared to give compelling explanations to address challenging questions. As an entrepreneur you need to be able to defend your business claims with great explanations.

More and more, people are comparing your brand less to your competitors, and more to the best of the best brands in the world.